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Learn more.
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The "ACCESS!" workshop enhances your existing sales training program; it positions your sales
professional with senior executives from the beginning of the selling cycle until the close. The "ACCESS!" workshop specializes in teaching your sales professionals how to "ACCESS!" senior executives in your targeted accounts. In this workshop you will learn to write an effective sales letter that gets guaranteed results!
Workshop Agenda Includes:
- Reviewing barriers to entry and interest
- Penetrating the "electronic curtain"
- Exploring why products benefits alone are not enough to gain "ACCESS!"
- Understanding relationship dynamics
- Identifying power points of contact
- Determining where an organization will commit funds and resources
- How to conduct account research (in under 10 minutes)
- Profiling your biggest competitors
- Developing a unique and compelling value proposition
- Upgrading your current level of contact in an existing account
- Individual and team application of strategies, tools, and deliverables
The "ACCESS!" system works with your existing sales training program to enhance its effectiveness!
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